RED RIBBON WEEK
Red Ribbon Week takes place annually at the end of October. It is the nation’s oldest and largest drug prevention awareness campaign. Red Ribbon Week started after the death of Drug Enforcement Administration Special Agent Enrique “Kiki” Camarena, who in 1985 was brutally murdered by drug traffickers he was investigating in Mexico. After his death, people wanted to honor his sacrifice. Local celebrations began in California – where Camarena grew up – in 1985, and in 1988 the National Family Partnership started the first National Red Ribbon Week.
At Hope Elementary School, Red Ribbon Week generally consists of morning announcements, drug education videos, classroom discussions/activities, and a special dress-up days.
To learn more about Red Ribbon Week, visit the official website.
At Hope Elementary School, Red Ribbon Week generally consists of morning announcements, drug education videos, classroom discussions/activities, and a special dress-up days.
To learn more about Red Ribbon Week, visit the official website.